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New professional cell launch

Duracell have launched a new and improved Procell battery. Created using new Super Conductive Graphite (SCG), with smaller particles and higher conductivity, the battery provides reliable energy and longer life than any other Duracell alkaline.

New professional cell launch

The Procell range includes variants of the popular D, C, AA and A battery types and will launch with a new logo, packaging concept and materials for resellers to promote the range in-store. The range will also be supported by its very own 'professional Duracell Bunny' - a new take on an old favourite.

Duracell Procell is designed to empower work success for tradespeople who need the reliability and reassurance of a brand that won't let them down at work. For electricians, builders, plumbers and other tradesmen it has never been more crucial to know that they can rely on the products they use to maximise productivity and efficiency.

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Electrical Products