Bertie Bulb stars in online video to encourage households to recycle low-energy light bulbs
A low-energy light bulb on a high energy mission to recycle, Bertie Bulb is the mascot of specialist recycling scheme, Recolight, and is starring in his own online video to show just how easy it is for households to recycle their low-energy light
Research has shown that recycling rates for low-energy light bulbs would be higher if it was easier for consumers to do so. Recolight is committed to increasing recycling rates by providing easy and convenient recycling facilities for all. In the last two years, Recolight has worked in partnership with Homebase, Robert Dyas, Sainsbury’s and several local authorities to provide 800 more locations where householders can take their low-energy light bulbs for recycling. Previously the only option for consumers was to travel to a Local Council Household Waste Recycling Centre (HWRC), of which there are 1,100 across the UK.
Last August, Bertie Bulb toured the UK, visiting new consumer collection points from Southampton to Dundee. The tour was a success, receiving coverage in local newspapers along the route, and helping to promote low-energy light bulb recycling to consumers. Bertie Bulb is now fast becoming the face of consumer recycling along with the strap line “be bright recycle your light”.
Suzanne Castine, Marketing Manager at Recolight, said, ‘We are proud of the work we’ve done to make it easier for householders to recycle. We are working closely with retailers and local authorities to provide more places to recycle, but we still need to do more to raise awareness and increase recycling rates. We are hoping that Bertie Bulb’s video will go viral so we can spread the message further.’
In accordance with the WEEE (waste electrical and electronic equipment) Regulations, all low-energy light bulbs need to be recycled when they reach end- of-life. As traditional light bulbs are gradually phased out, low-energy versions will become more common in homes, and as they contain a small amount of mercury to produce light efficiently, they can be harmful to the environment if sent to landfill.
For more information, or to find your nearest collection point visit www.recolight.co.uk
Or follow Bertie’s tour of the UK on twitter @bertiebulb
About Recolight
Recolight is a not-for-profit producer-led compliance scheme specialising in the recycling of Gas Discharge Lamps (GDLs), in accordance with the Waste Electrical and Electronic Equipment (WEEE) Regulations. Recolight was established by the UK lamp producers who account for a significant share of the UK market. Its members are producers and importers of WEEE who put new lamps on the market for the first time in the UK, and are therefore obliged to comply with the WEEE Regulations. Recolight offers specialist lamp recycling services, advice and support to help all parties in the supply chain recycle their lamps as simply and efficiently as possible. For more information visit the Recolight website www.recolight.co.uk. For information about the Recolight CoBRA scheme visit www.recolight.cobrascheme.com
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