Makita celebrates 40 years in UK with power tool market leadership
2012 marks the 40th anniversary of the opening of the UK sales office of power tool manufacturer Makita. In three years' time, Makita Worldwide will celebrate a century of growth since the company was formed in Anjo, Japan. Read more
Constantly increasing sales over the past 40 years sees Makita recognised today as the leading brand in the competitive UK industrial power tool market. Since 1972 Makita has produced power tools for the professional tradesman, where innovative designs to enable tasks to be carried out with greater ease and accuracy are coupled with rugged reliability; essential when one is earning a livelihood.
More than 450 different tools are now available from Makita UK including mains powered machines, cordless battery powered tools including the advanced Lithium-ion technology. An equally broad inventory of high quality accessories further enhances the ultimate performance of Makita tools.
Makita’s history is marked by exceptional product innovations, none more valuable than Advanced Vibration Technology AVT, built into the highest powered hammer drills over the past decade to dramatically reduce the hand arm vibration risks to operators.
Two further factors are the cornerstones of Makita’s market success. The establishment and continuous development of the strongest national network of professional distributors, backed by a skilled sales and demonstration force, and the total belief in training in all aspects of the selection of tools for a particular job, and the correct and safe use of the tools in active conditions. Makita’s substantial investment in the purpose-built training centre at Milton Keynes reflects this philosophy.
Makita is the biggest power tool manufacturer in the UK and at Telford in Shropshire more than 1.25 million tools are made annually with 80% being exported around the world. Telford is one of 10 global manufacturing plants all working to the same exacting ISO standard.
To mark the 40th anniversary of sales in the UK Makita has launched a special edition selection of power tools and accessories especially marked with the anniversary logo. The celebratory version of the BHP456 18v Lithium-ion drill comes in a black and white body colourway as does the 115mm mains angle grinder, complete with three flap discs, whilst the DK1854 anniversary kit includes the BHR202 3.5kg 3-mode hammer drill and the BDF456 2-speed LXT combi drill. Four new anniversary-badged accessory sets feature a 40-piece masonry drill set, a 40-piece HSS drill set, a 40-piece flat bit set and a 40-piece ¼in drive socket set with ratchets and extension drives. All reflect the significant 40 year success story that marks Makita sales performance in the UK.
Also recently introduced is the limited edition DF330DWXP – a pink version of the hugely popular DF330D Li-ion 10.8v drill driver – launched to help raise funds for Makita’s inaugural charity of the year, Breast Cancer Care. The recommended retail price is £84.99 inc. VAT and every sale will mean £5.00 is donated to Breast Cancer Care. The drill comes complete with one 1.3Ah Li-ion battery, fast charger, drill bit set and bag.
“We have every confidence of strong sales of the limited edition drill, through our recognised network of stockists, helping us to reach our goal for the charity,” says Kevin Brannigan, Marketing Manager, Makita UK. “With almost 50,000 people diagnosed with breast cancer each year nearly all of us know someone whose life has been touched in this way.”
Contact Details and Archive...
Related Articles...
Additional Information...